Mission critical security services baked into per user rate is the only way

Incoming rant. Apologies to anyone that doesn't need to hear this.

For those that do: If you're selling anything security related as an addon you're doing it wrong.

Can't get them to bite on SAT or SIEM? Up the regular rate to include it and force it upon the client. It's the only way.

We constantly have accounts that don't want to spend money on mission critical security services and they're constantly under attack. Then the shit hits the fan, and they're dumbfounded.

It's not an option anymore. The decision makers don't have a clue about cyber security, stop being like me and asking them to buy stuff that everyone should have.