3X3NINE Internal Gear Hub - Is it really the greatest cargo bike IGH Ever Made?

I was on YouTube can came across a video about the greatest IGH ever made for cargo bikes. No surprise - it's from Germany. The R&D mechanical engineering hub of the world.

The company talks about how its zero maintance, lasts forever, 9 gears, and the gear ratio is PREFECTLY spaced far enough apart that one shift from your current gear is just enough for effortless hill climbs or speed on flats.

Even better, like a 3x chain ring, you can put a smaller chain ring for effortless climbs in mountainous cities like San Francisco.

Sounds like BS. Do you have any experience?

https://www.3x3.bike/en/nine-gear-hub/

https://preview.redd.it/fsyw68m8lxhe1.jpg?width=1800&format=pjpg&auto=webp&s=cc41711fba33bb75c3a2a12aead03fed2966998f

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