Why Isn't Hungarian Name Order Preserved?

Hungarian has a surname-first name order so why doesn't western media follow that order? In hungarian news media he is orban viktor yet in western media he is viktor orban. In other countries with this name order like China we don't refer to figures as "Zedong Mao" or "Jingping Xi" so why does non-hungarian media refer to hungarian names in reverse? Is there a reason for this?